Any marketing strategy that uses electronic devices or digital tools to promote a product or service and measure its effectiveness is referred to as “digital marketing.” Marketing campaigns are typically launched through the use of a computer, cell phone, tablet, or other device. They can take many different forms, such as online videos, display ads, or social media posts.
Marketing experts frequently contrast digital marketing with traditional marketing methods such as magazine ads, billboards, and direct mail. While both traditional and digital marketing are highly effective, digital marketing stands out because it can provide a higher ROI and a wider market reach with fewer resources and less effort. The following sections go over the various types of digital marketing.
Common Types Of Digital Marketing
Digital marketing strategies are classified according to the platform used, whether the search is paid or organic, content type, media type, or approach. The following are examples of common types of digital marketing:
Search Engine Optimization (SEO)
It’s nearly impossible to talk about digital marketing without mentioning SEO. SEO is the process of increasing traffic to your website by optimizing its search engine rankings with keywords. The higher you are in the search rankings, the more likely you are to be visible to your target consumers. Marketing professionals devote countless hours and resources to developing SEO strategies that propel a website to the top of a Google search.
Also known as PPC (pay-per-click) or Google Ads, paid search is ultimately designed to catapult your website to the top of a search by paying the search engine for ad placements on SERPs. Since the ads work on a pay-per-click basis, you only pay when your ad is clicked. Paid ads give you the ability to outperform your competition, regardless of the size of your business.
Display advertising combines text, images, and a URL that directs the customer to a website where they can learn more about and purchase your products or services. There are many ad formats under the umbrella of “display advertising.” The majority of display ads include text, an image, animation, or video. Display ads can serve a variety of purposes, including product promotion and audience education.
Social Media Marketing
Creating a social media presence is one of the most effective ways to interact with your audience. Platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube can help you build your brand while cultivating an organic digital culture. Social media marketing entails both posting on your pages and paying for ads to appear in the newsfeed or margins. Social media platforms are effective marketing for driving traffic back to your website.
Content marketing is used by web developers and marketing teams to create and distribute a valuable, relevant, and consistent message that attracts and retains a target audience. Its primary goal is to compel site visitors to take action, such as purchasing your product or service. Written content is still the most important aspect of conveying your message.
Email can be used to promote your products and services and build customer loyalty. Customers can be informed of new products, discounts, and other services via email. It can also be used to educate your audience about your brand or to keep them engaged even if they do not buy your product.
An influencer in marketing is someone who has a large, dedicated social following and is regarded as an expert in their field. Influencer marketing leverages influencer endorsements and product “nods” to increase a company’s credibility and market reach. Influencer marketing works because social influencers have a high level of trust with their followers, and recommendations from them serve as a form of social proof to your brand’s potential customers.
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