- Communicate the story of your business and why you started it.
- Describe the customers or the cause that your business serves.
- Explain your business model or how your products are made.
- Put a face to your business, featuring the founders or the people on your team.
- IncorporateĀ persuasiveĀ content (e.g., an explainer video, data visualizations, links to blog posts) that might otherwise clutter your homepage.