With the advent of Google My Business, online businesses can collect customer reviews. These reviews are generally supplemented with ratings relating to the services’ quality. These two elements together play a remarkable role in the company’s visibility. Thus, she has every interest in benefiting from careful advice.
On the agenda of this article
- What are Google reviews?
- What is the impact of these assessments on e-commerce?
- Google reviews as a critical SEO factor
- Google review: a positive effect on the company’s e-reputation
- An increase in turnover
- What can you do to get great Google reviews from customers?
- Set up a blog
- Offer tailor-made services
- Collect Google reviews
- React effectively and spontaneously
- Be active on social network
What are Google reviews?
Google reviews are reviews left by customers. They usually appear near the information sheets related to online businesses. They are also part of the results of searches made about a local e-commerce site.
Indeed, these are in the form of texts and messages. Written by customers, they reflect the quality or otherwise of a service the company concerned offers. Thus, these opinions can be positive or negative depending on the customer’s satisfaction.
Google reviews provide specific information to Internet users looking for reliable answers. These are feedback related to the experience with one service or another. As such, they serve to arouse the interest of new customers. Implicitly, reviews provoke a permanent quest for information.
Similarly, by taking an interest in reviews, Internet users show the need to fill out insurance. Consequently, they represent a determining factor in building the trust of a potential clientele.
What is the impact of these assessments on e-commerce?
Several facts testify to the importance of considering your opinions on Google. Their influence is noticeable in various ways.
Google reviews as a critical SEO factor
Many elements contribute to better positioning on search engines—an excellent digital strategy based on net linking or producing quality web content. Better still, positive reviews left by satisfied customers can leave an indelible mark.
This last point makes it possible to distinguish local businesses. Indeed, Google’s algorithms rank web pages based on this element. The more qualitative reviews an online business gets, its positioning looks better.
These are now essential factors for the natural referencing of websites. SEO optimization remains favourable to increasing the number of prospects and potential customers. This has a direct impact on the company’s turnover.
Google review: a positive impact on the company’s e-reputation
In general, Internet users attach fundamental importance to Google reviews. By performing a local search, these notes are displayed on the information form of the company concerned. It is, therefore, information at hand for the average prospect.
When the feedback from other customers is positive, it encourages the Internet user to find out more. With good opinions about services or products, the company benefits from a good e-reputation. In turn, the most curious nurture a strong desire to indulge in the experience with the latter.
Through positive Google reviews, online businesses can gain good publicity. They can therefore promote their brand locally easily. The higher the service quality, the better the impact offered by customer reviews.
An increase in turnover
Search engine reviews come in the form of testimonials. They are more authentic than traditional advertising campaigns. Indeed, by accessing quality services, customers generally leave good Google reviews. It is also possible to ask them for feedback on their experience with the company.
Through local online searches, people trust positive reviews. This is explained by the need to obtain reliable and sure answers. It is a quest for permanent reassurance to avoid a bad experience.
To the extent they manage to be satisfied, they automatically become customers. This is all the more beneficial for the company because it sees its turnover increase naturally. A prospect can thus request service online based on exciting opinions.
What can you do to get great Google reviews from customers?
It is possible to adopt different strategies to take care of the Google reviews received from customers. They are summarised as follows.
Set up a blog
Blogging remains one of the best ways for online businesses to establish their expertise. Indeed, through it, they can address various and varied themes likely to interest customers and prospects.
By reading quality and specific web content, they can gain confidence. Because of this, they can try personalised services or products. This is the start of a large-scale experience.
Offer tailor-made services
To specifically reach each customer, the company must be able to respond effectively to each need. This is the hallmark of its expertise and its commitment to its customers. The more the service is adapted to the customer’s expectations, the better their satisfaction will be. Thus, a positive opinion will quickly arise from his experience with the company.
Collect Google reviews
This strategy involves asking customers to leave a review. This can be done through a personalised letter sent following a service request. The company can incentivize them by raffling off coupons on new orders. This procedure makes collecting sound and wrong opinions efficient according to customer satisfaction.
If you do not have impressive and enough google reviews you never get new customers to your business. Customers can not rely on a local business without google my business reviews. Even if you don’t have enough reviews yet but you madly need to enhance your business locally then you have to buy Google reviews.
React effectively and spontaneously
When customers have the spontaneity to leave opinions on a site, a response must be provided. Whether it’s a positive or negative comment, the key is to respond promptly. This demonstrates that the company listens to its customers and wants to offer them the best.
Faced with such demonstrations of commitment, other customers will not hesitate to leave reviews. Don’t be afraid of negative feedback. On the contrary, it is recommended to respond to them strategically by inviting the customer to try services again.
Be active on social networks.
Good management of your community requires an active social life. It is necessary to ensure that you constantly animate your web pages. This can be done by producing quality content or through a well-developed digital infographic. Thus, customers can quickly issue reviews.
There are many factors behind the success of e-commerce. Customer feedback is one of them. They contribute to the improvement of local referencing. They allow, in turn, to maintain the e-reputation of online companies. This justifies the importance of collecting Google reviews. Please Visit for all about SEO Consultants