January, 2023

  • 21 January

    Why is it important to take care of your Google reviews?

    With the advent of Google My Business, online businesses can collect customer reviews. These reviews are generally supplemented with ratings relating to the services’ quality. These two elements together play a remarkable role in the company’s visibility. Thus, she has every interest in benefiting from careful advice. On the agenda …

December, 2022

  • 5 December

    Can Marketing Help a Company Build Brand Equity?

    The purpose of marketing is to build brand equity and increase the value of a product or service. Brand equity refers to the value added by having your name associated with a well-known brand. In other words, it’s about how much consumers are willing to pay for something that has …